Ready to Shine? Join


Business Academy

If you’ve had a vision for your business and/or life which has not come to fruition as you’ve been following someone else’s roadmap AND you’re ready to pave your own path then STARR Academy is for YOU.

STARR Business Academy

Imagine gaining a full understanding of where you’re getting stuck in business and life in 90 days with a group of creatives and passionate entrepreneurs who are on the same journey.  Being able to grow together, have a sounding board, and start developing strategies to manage the gaps and quickly identify the opportunities.  Well, that’s what STARR does for you. 

If you resonate with any of the following statements, you’re the star this academy is made for:

Success Mindset

  • I started my business out of passion, but the passion is diminishing.
  • I am worn out by the entrepreneurial journey (rollercoaster) and want to understand what is around the corner.
  • I am exhausted by chasing the shiny objects and the next big thing.


  • I have only used word-of-mouth marketing, and ready to add more to my marketing strategy.
  • I know I need a marketing funnel but unsure where to start.
  • I’m ready to have a solid business and marketing strategy for profitability.

Target Market and Trends

  • I have clients, they’re just not my ideal clients.
  • I find it difficult to share my my unique value proposition (UVP).  
  • I’d love to connect with more of my premium clients.  


  • Pricing has, at times, been emotional based and I am ready to make it consistent.
  • I initially priced my product/service to be competitive and have realized my competitors are charging significantly more than me.
  • I’d like to feel confident in pricing my product and/or service.


  • I am overwhelmed with the number of manual processes and am ready to streamline.
  • I know I have key performance indicators (KPI) in my business, and ready to learn how to utilize them to evaluate how business is doing.
  • I am tired of doing it all alone.  I know I need a team but…where do I start?

What clients say…

Maryann Cruz has been a God-send to me! She is my business coach and has helped me to organize my old business as well as to clarify and develop my business strategy in my new business, helped me clarify my niche market, identify marketing strategies, branding, time management, business budgeting…. I could go on and on!

Can’t thank her enough!! And she is so optimistic and nonjudgmental at all times!

I highly recommend her Business Strategist/Coaching services to anyone at any stage of business growth and development….

Suzanne McColl, LPC

Telehealth Psychotherapist, EMDR Expert, Author, Speaker


STARR Academy has been created with feedback from entrepreneurs who completed my signature coaching framework the STARR Business Approach.  With so many women seeking to create greater impact, ready to share their gifts with the world, and uplevel business while leaving a legacy; I thought it essential to create a program that allows creatives to achieve their goals in a shorter period of time while leveraging the magical power of community.

In 90 days through STARR Academy, you will gain insight on what’s holding you back, specific action steps that will guide you in gaining clarity and momentum in the business and life, group accountability and more!

  • Reignite your passion for your business and life
  • Attract more of your ideal clients into your business
  • Use your creativity to package and price your services so they are a win-win, no more uncomfortable sales calls
  • Develop a marketing funnel that is right for you and your clients, one that allows you to shine and stand apart from your competition
  • Take strategic actions to elevate your business
  • Spend more time doing the tasks that are essential for YOU to manage while automating, delegating, or outsourcing the rest 
  • Build a solid foundation so you may scale with confidence


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Success Mindset

  • We start off with the S – Success Mindset, in this module you will discover what is truly holding you back from moving forward in business and life, some of your limiting beliefs, the origin of those beliefs, and how to develop rituals for success.

Target Market and Trends

  • Get ready to explore what a client segment is, who you truly want to work with based on your service offers and pricing, what your unique value proposition is – which makes you stand out/apart from your competition, and how trends impact your business and clients.


  • Learn all about driving awareness to your business. In this module, you will gather insight on who your competitors are, what your internal strengths and opportunities are, how your pricing compares to industry leaders, and learn about the various channels to market your business


  • In this section, you are able to identify your core revenue streams, determine if there are any limiting beliefs around money, develop your financial goals and plan, explore passive income options, learn how to price your product/service to maximize profit, and develop a budget. And while you may think that is all you need… there’s more.


  • There’s an extra R – which stands for Repetition. Think about all you do on a daily basis. How great would it be to have systems in place to handle those repetitive tasks. In this section, you will learn how to streamline for success, which means identifying what can be systemized, delegated, or outsourced.

“Inaction breeds doubt and fear.  Action breeds confidence and courage.  If you want to conquer fear, do not sit home and think about it.  Go out and get busy.”

– Dale Carnegie

Let’s Do This!

As a passionate entrepreneur or creative who is ready to thrive in business, you will:

  • Identify what is truly holding you back from success
  • Gain clarity on who your ideal client(s) are
  • Gather insight on who your competitors are and what makes your business unique
  • Understand how trends impact your business
  • Grasp the various marketing channels to engage with your audience
  • Learn to package and price your services/products to maximize profit
  • Develop an annual financial plan and budget AND
  • Explore systems and resources to streamline processes; freeing up your time

If you’re ready to take your business to the next level and tired of feeling like a volunteer instead of the BOSS of your business and life; the STARR Academy is for you!

Don’t delay, our community and the future you awaits.


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What I Offer You

If you’re an entrepreneur who has more questions than answers in what your next steps are to grow your business, you are in the right place. I assist entrepreneurs, like YOU, gain clarity and momentum in business through the development of thorough strategies, action plans and accountability. As your copilot, I am a partner in your entrepreneurial journey to achieving your vision.

What Clients Say…

Some days can be daunting as an entrepreneur, but Maryann is generous with her vast industry knowledge, her savvy and fun approach to business. You know you are in charge, but not alone.

Participating in the STARR Business Academy has elevated me, my business, and has been so enjoyable. The program is filled with invaluable information, exercises (accountability), group sessions, and one-on-ones with Maryann (priceless).

The evidence is 2021 was my best year yet, and I am excited about what is to come.

Donna Ewers

Cookie Maven, Cookie Bliss by Donna


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Say Hello!

Feel free to email us any questions you may have pertaining to STARR Business Academy.